The UK underwear seller Kiniki has been in business for 20 years. Since 2000, they’ve had a website to show the world the bazillion different kinds of mens underwear they offer - and I’m serious, they have a lot. There are SIX different kinds, going beyond the well-known boxers, briefs, and thongs and venturing into the world of g-strings, tangas, and pouches. (The latter two are revealing styles - the pouch is low-profile and the tanga is kind of like a women’s string bikini.) Kiniki is also venturing into women’s underwear; right now they only have one swimwear style in a number of different patterns - a tie string bottom and a triangle top, plus a couple of coverup sarongs. And of course they have got the men’s swimwear market well covered (ha!), with trunks, shorts, tangas, and thongs.

For a light-hearted take on Kiniki, check out my post on Pink Blog about them!