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New PPP Rumor

Posted by on February 25, 2007

So it looks like PayPerPost, the site where you can make money blogging, has something up its sleeve. But they’re not telling us what it is…they’re making us guess! My personal suspicion is that it’s related to an acquisition. PPP acquiring somebody else would be news, but when they acquired Performancing, the deal went kind of bust, so I don’t think it’s necessarily PPP acquiring somebody else this time – I think they’d rather keep a lid on that rather than have us speculate about it. (Although in the Postie forums, somebody did suggest that maybe PPP was going to buy another pay-to-blog company, which is within the realm of possibility, but it seems like an odd approach to me – I’d expect such a deal to simply force the other site off the web and drive its bloggers and advertisers to PPP, and I don’t think the PPP team would do that.)

So my guess is that PayPerPost is being acquired by somebody else, and it’s going to be somebody pretty big. I don’t think we’re talking on the scale of Google, but perhaps somebody like Yahoo. Yahoo has been buying up services lately – they now own Flickr and del.icio.us – so I wouldn’t put it past them to jump on the pay-to-blog bandwagon by acquiring PPP.

One Response to New PPP Rumor

  1. Fellow Eskimo

    I agree, I think someone has bought them.

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