I don’t know why I like the brand so much. It promotes outdoor activities as well as some world peace-type values, but it’s so ubiquitous that I suspect it’s highly corporatized even if they do have a . But I’m not even really into outdoor pursuits myself, except for kayaking – they do have some kayaking themed products – so I don’t know why I like Life is Good. They are also pretty high-priced, which is why I suspect they’re highly corporatized – that is, they know they have a brand people will want. And I do! Right now the only Life is Good product I have is the blue short-sleeve t-shirt, but there is a ton of stuff I would buy from them if I could afford it.
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